Rule #2: Easy: 1 Value posts for Every 1 Wednesday Promotional Post (Explained)
Value Posts (Your value post must be made on a day other than Wednesday to count)
Value posts are any of the following:
- Sharing tips from your industry
- Searching out someone else's business for your needs
- Shouting out a specific member in the group and why she's awesome
- Showing us how you've utilized or supported another member within the group
- Telling us what you've been working on in business and how you are growing personally
- Educating us on something you'd provide to your clients
- Making a post in specific response to something another person was looking for
- Any relevant information to women growing their businesses or increasing satisfaction with life.
Grab our FREE WelcomeKit if you'd like a list of 50 Value Post Ideas
Value posts SHOULD NOT include any of the following (even if it has a ton of value):
- Sales for your products or services
- Links or tags that lead outside of the group
- Offering your stuff for free in attempt to gain leads
- Includes language like "reach out to me", "give me a call", "send me a dm" and similar sentiments
- Any image that includes your logo or website
- Any video branded with your social media handles or mention of your business
A good way to discern if a value post is truly a value post is if it's altruistic in purpose. Ask yourself these questions.
Are you posting to benefit from someone else's time, energy, or money?
What if everyone in the group posted the way you do, would the group still be in alignment with our purpose?
Are your posts getting engagement to validate the group cares about what you are posting?
If your posting history shows low to no engagement it's because you aren't packaging up your content in a way the general membership cares for. This doesn't mean that your content isn't valuable it just means it's not the content the group wants to engage with so it needs to be tweaked. We can help you with that.
Promotional Posts (You can only promote on Wednesdays if you have only made 1 value post in the 6 days proceeding your promotional post)
Promotional posts are any of the following:
- Offering a sale
- Asking for leads, emails, contact info
- Attendance to your meet ups
- Asking for donations for any charity or event
- Sharing links to any events that are not official Bossminded events
- Content linked from any external page, link, group, profile, website, etc
- Selling items
- Asking for people to directly support your business with their time, energy, or money
- Directly selling or advertising for anyone else outside of the group
- Any posts made with the intention to elevate yourself by means of the engagement and resources of the group
- Any content accompanied with your company name or logo
Promotional posts SHOULD NOT be made if your posting history does not show at least 2-3 value posts proceeding each promo post.
Reasons you might have been directed to this page
If an admin or moderator sent you a link to this page it could be for one of the following reasons:
If you are following the Easy Track...
If an admin or moderator sent you a link to this page it could be for one of the following reasons:
- You made 2 promotional posts in a row
- You didn't have at least 1 value post proceeding your promotional post (If you are following the easy track)
- You didn't have at least 2-3 value post proceeding your promotional post (If you are following the advanced track)
- You included promotion within a value post and considered it a value post
- Your value posts are not getting engagement and you need a refresher on what makes a value post valuable to the group
If you are following the Advanced Track...
If an admin or moderator sent you a link to this page it could be for one of the following reasons:
- You made 2 promotional posts in a row
- You didn't have at least 2-3 value post proceeding your promotional post that was posted on a day other than Wednesday
- You included promotion within a value post and considered it a value post
- Your value posts are not getting engagement and you need a refresher on what makes a value post valuable to the group
You May be Asking...
What is the point of a business group that you can't promote in?
You can promote, however, the group is only valuable because of the rules we've set up. It's highly engaged because women need education and support more than they need pitches or constant ads.
We know it might sound weird that a FB for business requires you to make 2-3 value posts for every 1 business or promotional post but trust us when we say friendship and support are at the heart of our community and will get you sooo far if you abide by these rules.
Plus, we created the easy track to make it easy for you while still maintaining the magic of this group.
And here's the secret! If you show up to provide value and practice utilizing social media in a way that serves others then when you do make your promotional posts they'll be seen, people will want to work with you, and your business will increase in opportunity and you'll establish credibility in a highly engaged group that is full of your ideal clients.
While not every single person in the group will grow your business or be your client you'll find some amazing friends and supporters in this group. We want you to grow your business but not at the expense of the safe place we've created. Follow the guidelines you've learned here and this group will be a massive asset to you.
Trust that when connection and support come first, business growth will happen more naturally and sustianably too.
Thank you!
