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How Tags Work
Tags make it possible for you to contact your customers easily and efficiently.
You can think of a tag as a label that is added to a user with some information you want to save on them. For example you could create a tag called female and then add it to all of your female users... Or you could add a tag called age-18-30 and then tag all of your users who fall into that category with the tag.
You can add the tags manually or automatically. For example you could create an opt-in page where the user adds their name and email address and then enters their age range (see the image below).
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Once the user submits the form we will then automatically take the value for the age range and save it to that user.
For example if they selected age-18-30.
This is important because now we can select all users with the tag age-18-30 and send them an email.
For example there are three images below. You will commonly see this section throughout the system and these images demonstrate how to select users based on the tags.
Note that these particular image comes from the Add Email page but you will find these sections throughout the system.
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1. Click the Include Tags button
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2. Find the tag you want to include and then click the Select button.
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3. You will now be shown how many users have the tag. (If the number is small then you can click it to see the users too).
Now when you go to send the email out it will go to all the users who have the tag age-18-30.
Creating a tag is very simple. In most cases it simply requires giving a tag a name and a description. Refer to this article on creating a tag.